Purple or pink?

I spotted this brand new Chevy Spark car the other day and had a debate with my sister whether it's purple or pink.

To me, it's lavender! The pale pinkish-purple color is wonderful! Too bad I'm not looking to buy a new car. I love it when companies think of making a "purple" car!

Turns out, my sister is right....this was meant to be a pink car though :(  It's called "Techno Pink" according to Chevrolet website.

 

Does it look pink or purple to you?